Telling Real Stories: Why Staff Profiles Work (and why we love doing them!)

“I started on reception, moved into project admin, and now I’m a project manager. It’s nice to be appreciated.”

That one line says everything.

It says growth.
It says value.
It says culture.

At bd2, we’ve been creating staff profiles for clients across a range of industries, from leasing and finance to building professional services and software. What started as a way to simply “show who’s who” has become something much more powerful, a way to tell real stories about the people behind the business.

Here’s why we believe they work so well:

They bring the human angle

Customers connect with people, not just brands. A good profile lets the team’s personality come through, whether it’s a calm and customer focused approach, a fast-paced hands-on role, or a career journey that deserves the spotlight.

They reflect company values - authentically

You don’t have to say “we care about our people” when the employee you’re profiling says it without even realising. The values shine through in their words and how they talk about their work, making it easier for your audience to understand what your business truly stands for.

They’re built on storytelling

People love stories, and these are easy ones to tell. The format is simple, we’re not sitting down with formal questionnaires, we’re having relaxed, informal chats. A 10-minute phone or Teams call is often all it takes. No pressure, no performance just a friendly conversation that brings out the good stuff. Some gentle edits and shaping and you’ve got an engaging piece of content that feels personal and genuine.

They show the personality of your business

Every company has a tone, a culture, a vibe and staff profiles reveal that without having to force it. Whether it’s a down-to-earth workshop culture, a fast-paced client services team, or a tight-knit office team that’s been together for years, you can feel it through the voices of the people who work there.

They create high value, multi-use content

One interview can create multiple content opportunities, staff bio for the website, LinkedIn team introductions, internal comms pieces, company news content, quote snippets for social media, video content ideas or recruitment material, all useful content that can be used time and time again. Remember to write once and publish many times to make the most out of them, re-use pull quotes on your socials, use as paragraphs or short edits on e-shots and the full version on your website. If you start to see value from them, consider upgrading to video as this then adds authenticity and amplification as it really brings the interview to life, plus video has a greater reach with more views and shares on social channels.

They uncover stories you didn’t know you had

Sometimes we stumble across something unexpected. Someone who’s grown through three roles, someone solving tricky challenges daily, someone whose job title barely scratches the surface of what they really do, someone who started as an apprentice and is now a manager. These are the stories people remember and want to work with.

They feel valued just by being asked

Asking someone to be featured in a staff profile might seem like a small thing, but it can have a big impact as it’s a way of saying “we see what you do, and we think it matters.” It gives people a chance to talk about their role, their journey, and what they enjoy about being part of the team. That kind of recognition goes a long way, and more often than not, they really enjoy doing it.

They help us understand the business better

There’s a bonus here for bd2 too. Through these chats, we get to know our client’s people, we build a picture of how the business really works, not only the structure and the processes but a real insight into the business and what it’s made up of. That insight helps us create much clearer brand messaging, and more meaningful content across the board whether that be website content, branding, case studies or videos.

We keep the process simple, relaxed, and most importantly, genuine. Just a short, informal call where we chat about their role, their journey, and what they love about what they do, that’s where the most authentic stories come from.

Here is a recent example from our client Property Tectonics:

Website staff profile:

Holly Logan, Administrative Assistant, Property Tectonics

At Property Tectonics, our people are at the heart of everything we do, ensuring that our services and software solutions support our customers seamlessly. Holly Logan, Administrative Assistant, plays a vital role in keeping both our Lifespan Software team and projects team running efficiently.  

Holly is the first point of contact for many of our customers, managing the helpdesk for Lifespan Software and handling enquiries, particularly those related to the energy module. Her role is crucial in ensuring that customer issues are addressed quickly and efficiently, providing technical support and guiding users through the platform. In addition to her helpdesk responsibilities, Holly oversees surveyor bookings and manages software invoicing, ensuring a smooth workflow across the business.  

With her customer driven approach, Holly understands that first impressions count, whether assisting a new user with a software query or directing an enquiry to the right specialist in the team, she ensures that every interaction reflects the professionalism and expertise of Property Tectonics. Her ability to engage with both residents and Lifespan customers means she has a broad understanding of our customers’ needs, helping to enhance their experience with our services.  

As Property Tectonics continues to evolve, Holly remains an integral part of ensuring our Lifespan Software and services deliver efficiency, reliability, and outstanding customer support.

Video: https://vimeo.com/1057503543

If you’d like to discuss how staff profiles can support your marketing activities, I’d be more than happy to set up a Teams call for a quick chat, email vicky@bd2.co.uk